Other Resources

American Association of Advertising Agencies

The 4A's sponsors the annual Strategy Festival and Jay Chiat Awards for Strategic Excellence.
For more info visit: www.aaaa.org The 4A's also publishes a number of books on account planning, all of which are available at their online bookstore.


The puppy's favorite books:

Hitting the Sweet Spot by Lisa Fortini-Campbell, Bruce Bendinger

The Culting of Brands: When Consumers Become True Believers by Douglas Atkin

Why We Buy: The Science of Shopping by Paco Underhill

Truth, Lies and Advertising: The Art of Account Planning by Jon Steel

Advertising Account Planning: A Practical Guide by Donald W. Jugenheimer, Larry D. Kelley

How to Plan Advertising by Alan Cooper

The Call of the Mall: The Geography of Shopping by Paco Underhill

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

The Communications Challenge: A Practical Guide to Media Neutral Planning by Don Cowley

Pollitt on Planning by Stanley Pollitt

Disruption: Overturning Conventions and Shaking Up the Marketplace by Jean-Marie Dru

Primal Branding: Look at Brands as Communities of People Attracted by a Common Belief System by Pat Hanlon

Dogs Never Lie About Love: Reflections on the Emotional World of Dogs by Jeffrey Moussaieff Masson

How to Housebreak Your Dog in 7 Days by Shirlee Kalstone