In a case study of less than 1,500 words demonstrate that you understood the issue that the brand faced. Explain your imaginatively developed research and the insight that led to your strategic idea. Include your brief that inspired the creative team and the work they created that was clearly derived from your insights.
The winner and two finalists will be honored on stage at the 4A’s Strategy Festival in NY in October. The winner will receive their prize and present their winning case study to the attendees. As their prize the winner picks either a cute, cuddly puppy and a $1,500 donation to the animal rescue organization of their choice -or- $1,500 in cold hard cash.